VOE was born out of a nonprofit, VideoOut, that built one of the world’s largest libraries of first-person queer narratives. Founders, Jordan Reeves and Selena Roberts, wanted to create a company that prioritized stories of shared humanity — especially ones told my LGBTQ+ people. VOE has grown into a production house, a commercial agency, and a consultancy.
We believe that to tell stories is to be human. Stories catalyze powerful change, engineer new norms, and help create a world where everyone can be their authentic self.
We are helping create a culture where there's no such thing as marginalized storytelling — one that fully embraces diversity, equity, and inclusion. We are producing television shows, films, documentaries, commercials, social media content, articles — and more — that center people who live at the intersections of marginalized identity. We believe every creator should have the freedom and resources to tell the stories that accurately reflect their lived experiences.
While the lack of representation in TV and film correlates to an increase in stigma, discrimination, and violence, VOE does not focus on how the world has oppressed and traumatized communities. Rather we tell authentic stories, painting a holistic picture of shared humanity. Stories of love and heartbreak, triumph and disappointment, adventure and stillness — stories that resonate with every human.
Stories are the doorways to empathy — and when the world walks through our stories, all of us are set free.
The Team
Photo by Luis Guillen-Reeves // @lwisguillen
Jordan Reeves CEO
Jordan (they/she/he) envisions a different world — one where everyone feels at home.
Jordan grew up in Hueytown, Alabama in a devoutly religious, deeply conservative family. They only ever knew how to live to please other people, until one day, Jordan’s college professor, Cliff Simon, shared his life’s story. It was the first time Jordan had ever heard anyone talk openly about being LGBTQ+. Cliff’s story saved Jordan’s life.
At 25 years old, Jordan moved to New York City. Everything was different, especially Jordan’s sense of self. They could finally step into their authenticity.
Shortly after moving to New York, Jordan started working for TED. They helped start TED-Ed, TED’s education initiative. At first, Jordan led ideation, compiling a list of 1,000 ideas, many of which turned into the animated content for which TED-Ed is now famous. To date, TED-Ed content has been viewed billions of times online. At TED, Jordan saw firsthand the power of digital content to reach people. They thought, “If Cliff Simon’s story saved my life, what is the power of hundreds of LGBTQ+ stories to save lives all over the world?”
Jordan left TED, and In 2016 started VideoOut. They traveled all over the United States and have built one of the world’s largest libraries of LGBTQ+ narratives — all recorded during the Trump administration. Most recently, VideoOut partnered with Google to build the Language and Media Literacy Program, a deep exploration of LGBTQ+ language as it evolves into (and sometimes out of) mainstream culture. VideoOut’s last project was to start construction on the world’s first comprehensive database of educational resources that delve into LGBTQ+ identity, history, and culture. VideoOut started winding down its operations in 2023.
In 2020, Jordan co-founded VOE with Selena Roberts (journalist for New York Times and Sports Illustrated; celebrated documentarian; entertainment executive) to tell stories that are too often missing in the canon of television and film. VOE has worked with HBO to develop a pitch for a TV project, and is currently building a diverse slate of LGBTQ+ entertainment content for television and film.
Jordan is a queer trans nonbinary community builder, LGBTQ+ historian, culture shifter, and producer. They lead trainings, create content, and host community events that guide people to a place of expanded understanding of themselves and the shared human experience.
Jordan is currently writing their first book and is keen on infusing the world with inclusive, diverse, and authentic narratives. After all, our stories make us human. Our stories make a better world.
jordan@videooutentertainment.com // @danieljordanreeves
Selena Roberts President
Selena (she/her) spent 20 years as an award-winning reporter, columnist and bestselling author at The New York Times and Sports Illustrated before turning her love of storytelling to film in 2012. As a writer and producer, she launched her own production company to finance and develop documentaries, feature films and TV series. Her work as an executive producer includes broadcasts for Netflix, Amazon, Showtime, and the BBC. Her first documentary, Gored, premiered at the 2015 Tribeca Film Festival, and her second documentary, Bannister: Everest on the Track, was celebrated as one of the “best sports documentaries of all time” by IndieWire in 2017. She is the executive producer of The Stand, about the civil rights protest of John Carlos and Tommie Smith at the 1968 Mexico Olympics, which was distributed by Amazon. Currently, she is producing the feature film Lomong, a biopic about a lost boy of Sudan. She also is the Head of Entertainment for Headline Studio at ADVANCE, where she develops scripted and unscripted projects, all rooted in the journalism from the company's award-winning reporters across the country.
“Along with brutality, torture, and murder, a principal step in oppression, American style, has long involved getting between the oppressed and their stories.”